Toyota released a car specifically for women

Sales of the Toyota Passo Moda Charm, a special version of the urban hatchback designed for women, have begun in Japan. The new model is available in Juicy Pink Metallic color and differ from the standard version in a “stylish” design of the exterior and interior.

Toyota Passo Moda Charm has received leatherette upholstery with contrasting inserts and a heated driver’s seat. The novelty is available not only in pink, but also in unisex beige, white, green and red.

The hatchback is powered by a 1.0-liter three-cylinder aspirated engine that produces 69 horsepower and 92 Nm of torque and a CVT.

Prices for the Toyota Passo Moda Charm start from 1,617,000 yen (a little less than $15,000).