Holden Cub

The Holden Cub Concept, developed in 1973, was an ambitious attempt to rethink the city car.

Created as a full-sized mock-up at Holden’s Port Melbourne design studio under Phillip Zmood, the Cub featured a symmetrical layout that balanced utility with distinctive style.

Its compact, efficient design reflected Holden’s forward-looking approach to urban mobility.

What made the Cub particularly notable was its versatility. Studio drawings displayed a range of potential variants, including a van, a convertible, a ute (pick-up), and even a racing version, highlighting the concept’s adaptability beyond a conventional city car.

Although the Cub never reached production, it remains a fascinating chapter in automotive design history. It exemplifies a period when manufacturers were experimenting boldly, exploring flexible, compact vehicles that could serve multiple purposes and lifestyles.