Ford Urby
The Ford Urby was a concept car developed in 1985 by Carrozzeria Ghia for Ford, created as an exploration of new ideas in urban transportation.
Based on the Ford Fiesta platform, it reflected a growing awareness of the need for compact, efficient vehicles tailored to life in increasingly congested cities. Its name, taken from the word “urban,” clearly signaled its intended role as a nimble city car.
Compact proportions defined the Urby’s character, with an emphasis on easy maneuvering without sacrificing usability.
The exterior featured smooth, rounded lines and an aerodynamic profile that balanced visual appeal with improved fuel efficiency, a key concern for urban drivers. Large windows enhanced outward visibility, while also giving the cabin an open, welcoming feel focused on everyday practicality.
Inside, the Urby was conceived as a flexible and intuitive space. Thoughtful storage solutions and adaptable seating were designed to suit the varied demands of city life, from daily commuting to more casual weekend use. The interior layout aimed to combine comfort and versatility, reinforcing the idea of a small car that could handle multiple roles with ease.
Although it never entered series production, the Ford Urby illustrated Ford’s forward-looking approach to urban mobility in the mid-1980s.
The concept demonstrated how small cars could respond to modern living through efficient packaging and sensible use of space. Today, the Urby stands as an example of creative automotive experimentation, foreshadowing later generations of compact city cars that prioritize efficiency, functionality, and smart design in dense urban environments.
