The electric Baojun E300, which entered the Chinese market in May 2020, did not live up to sales expectations. In eight months of 2020, 9557 units were sold, and 1667 more in five months of 2021. The failure contrasts with the success of another Chinese EV – Hongguang Mini EV (119,255 units in 2020, 26,742 in May). While the E300 is about to be retired, the company decided to restart the model in the third quarter as a more premium KiWi EV with enhanced personalization options.
Only the four-seater Baojun E300 Plus (2894×1655×1595 mm, wheelbase – 2020) has turned into KiWi, which will now be available in six body colors (instead of two) and with new rims (155/70 R13). There are no other external changes.
Chinese media inform that the electric motor migrated from the E300 without any modifications. This means that it develops 40 kW (54 hp, 150 Nm), the battery with a capacity of 31.9 kWh provides a range of 305 km (NEDC), the maximum speed is 100 km/h. Baojun E300 and E300 Plus will be still available for some time. The E300 costs 64,800-79,800 yuan ($10,000-12,300), the E300 Plus costs 69,800-84,800 ($10,800-13,100).